Figure out exactly how much you should charge per hour, per project, or per month based on your income goals and expenses.
Use ProposalsAI to generate a polished, ready-to-send proposal with your rates in 30 seconds.
Generate My Proposal Free →Setting the right freelance rate is one of the most important decisions you'll make as an independent professional. Charge too little and you'll burn out chasing volume. Charge too much without the positioning to back it up and you'll lose deals to competitors.
The simplest approach: Hourly Rate = (Desired Income + Expenses + Taxes) / Billable Hours Per Year. Most freelancers are only billable for 60-70% of their working hours — the rest goes to admin, marketing, and business development.
Hourly is simplest but caps your earning potential. Project-based pricing lets you charge for value delivered, not time spent. Retainers provide predictable income and deeper client relationships. Most successful freelancers use a mix.
Ready to put your calculated rate into action? Generate a professional proposal that presents your pricing confidently and wins you the deal.